Sell your Home by Staging the Front Door
My beloved old house has featured in the majority of my posts, from favourite paint colours to decorating on a budget but the time has come to sell this vintage beauty and move on to a new adventure (which means many new posts!) As a home stager and current (and past) home seller I am sharing my tried and true tips to sell your home by staging the front door.
I can’t stress how important it is to start early and prep your space before you list. Buyers have become much more choosy than in the past and are looking for what they consider the best home in their price range. HGTV has been on the air for several years now, so expectations are high!
I remember years ago there was a TV show, which detailed the adventures of people trying to sell their home. The agent would arrive and share the horrifying and seemingly surprising news of the many projects needed to sell the home and the homeowner worked like crazy for a few days to get the house ready for sell, while experiencing many emotional breakdowns along the way. Sometimes the homeowner had already purchased a new house and the burden of carrying two houses would likely ruin them financially. I used to watch this show in fascination wondering how anyone could get themselves into such a mess. Well guess what, it happens more often than you know and I hate to admit it, but many many moons ago I found myself in the same predicament.
While there are life circumstances where a rushed sale is necessary, the more time you can spend on preparing your house for the selling process, the better the outcome. This is likely your biggest asset so if you can, plan this process carefully so that you will ultimately receive top dollar.
Make sure you create a fantastic first impression
Yes, first impressions count, whether with people or homes. In fact, this recent BMO study reports that “80 per cent of prospective buyers know if a home is right for them as soon as they step inside.”
The potential buyer is sizing up your home from the street, therefore the exterior of your house has to look pretty darned good to past muster!
I typically suggest that my staging clients stand outside at their front door area for a few minutes and really check it out. The reason for this is that most homes for sale have a lock box at the front door. So, while the agent is engaged with opening the lock box and sometimes (OK, often) struggling to get the key to open an unfamiliar lock, guess who (the buyer!) is standing there taking a good long look around and formulating several conscious and unconscious assessments. For example: Has this house been properly maintained? Is it clean? Has it been updated?
So you see, it is oh so important to spruce up this area. At the very least thoroughly clean your front door and windows, outdoor lights, mailbox. Make sure everything sparkles.
If this area is looking tired and dated, consider spending a few dollars for some simple updates, such as new lights, numbers and mailbox. Painting your front door takes a quart of paint, and creates an impressive and welcoming impression for very little time and money.
What colour should you paint?
Well navy blue is hot hot hot right now in the world of design. And, the wonderful thing about navy is that it is also considered a classic and timeless colour. Navy goes well with virtually any colour – tan, gray, white, beige, yellow.
A classic navy to try is Sherwin-Williams, Naval. I am excited about this colour because we have a brand new Sherwin-Williams store in my town!
Here are some inexpensive and easy to source elements to spruce up your front door:
My 2nd best tip for showcasing the exterior of your home
If you are selling during the growing season, add a flowering planter, otherwise you can add a seasonal planter such as cut evergreens in the winter.
Nothing – except a coat of paint on your door – will add as much appeal to the front door of your home. Pick up one or two hanging planters from your local grocery store. The Superstore (Loblaws) located in our city has large beautiful mixed floral hanging planters for sale for about $25.00 starting in early May. Cut off the hangers and pop the basket (you can remove it if you want) in your outdoor planter. I write all about this oh so simple project in my Lazy Gardening Post.
My next staging post discusses some tried and true paint colours for staging your home. Painting the walls of your home before you sell is the biggest “bang for your buck” in terms of return on investment. The key is choosing the right colours!